The ZoomX Vaporfly NEXT% ‘Blue Ribbon Sports’ gets its name from the brand that would become Nike. The performance running shoe is built with white Vaporweave . scribbled with graphics and text that give the nod to BRS’ late ’60s storefront . including the shop’s street address in Santa Monica . California. The lightweight upper sits atop a ZoomX foam midsole . embedded with a full-length carbon fiber plate that prevents energy loss during toe bends.